About Me

Passion, Strategy and Creativity

I’m Silvia Voltan, a Marketing & Communication Strategist with over ten years of experience in marketing, communications and digital media.

I help companies and brands turn ideas and business goals into clear strategies, relevant content and meaningful projects that create authentic connections with people.

My approach combines analysis, creativity and project management. Because effective communication should not simply look good: it needs a clear direction, tell a distinctive story and make a tangible contribution to a brand’s growth.

Never Stop Dreaming

Ever since I was a teenager, I have been curious, driven by many different interests and full of dreams.

I was fascinated by communication, psychology, non-verbal language, graphic design and neuroscience. At different times, I wanted to become a psychologist, a dancer, a teacher and even a fashion designer. Ultimately, however, one passion brought all the others together: communication.

After completing my scientific studies at secondary school, I began studying Communication Sciences in Turin before continuing my education at Università Cattolica del Sacro Cuore in Milan.

I graduated with first-class honours in Business and Media Communication, focusing on the relationship between advertising, psychology, human behaviour and the digital world.

I have always been fascinated by the power of a message to influence perceptions, evoke emotions and build meaningful connections. During my studies, I first explored advertising persuasion from a social psychology perspective and later focused on branded entertainment: a form of communication that brings people closer to brands through engaging content and experiences.

From Digital Communication to Integrated Strategy

I began my professional journey in digital communication in 2014, initially working as a Social Media Manager.

Over the years, I have progressively expanded my expertise to include marketing and communication strategies, digital campaigns, branding, content, advertising, events and local marketing projects.

I have worked with companies, agencies and media organisations across the retail, food, franchising, services and lifestyle sectors. I have managed projects from initial analysis and planning through to implementation and performance measurement, coordinating clients, teams, agencies and external partners along the way.

Today, social media remains an important part of my work, but it does not define its entire scope. My professional profile combines strategic thinking and hands-on expertise, with a particular focus on project management and on ensuring consistency between business objectives, brand identity and communication.

An Ever-Evolving Journey

When I first started working in digital marketing, many of the roles we are familiar with today were still taking shape. I therefore developed my expertise through continuous learning, professional training and, above all, hands-on experience.

Over more than ten years in the industry, I have learned that tools, platforms and trends can change quickly, but the starting point remains the same: understanding people.

That is why I continue to learn, observe and experiment. Curiosity helps me identify new opportunities, while experience allows me to turn them into practical and sustainable strategies.

An International Perspective

A passion for travel has always been part of both my personal and professional journey.

I have lived in Milan and Malta, and I am currently based in Dublin. These experiences have allowed me to engage with different cultures, become more adaptable and observe how people and brands communicate across different contexts.

For me, travelling means freedom, discovery and openness to new perspectives. It is also a constant source of inspiration that influences the way I work and interpret communication.