Marketing strategies that turn ideas into meaningful results.
I’m Silvia Voltan, a Marketing & Communication Strategist with over ten years of experience developing and managing integrated strategies, digital campaigns, content, events and brand projects.
I combine analysis, creativity and project management to turn business objectives into relevant, distinctive and measurable communication.
My Skills
Marketing Strategy & Project Management: I analyse markets, audiences and business objectives to develop integrated strategies and turn them into actionable plans, coordinating activities, budgets, people and deadlines.
Brand & Content Strategy: I define brand positioning, messaging, tone of voice and content strategies to build distinctive, consistent brands that create meaningful connections with their audiences.
Digital & Social Media Marketing:I develop integrated digital and social media strategies designed to increase visibility, engagement and conversions through the effective use of content, channels and data.
Advertising & Media Planning: I plan online and offline advertising campaigns, identifying the right audiences, channels, budgets and KPIs to maximise the effectiveness of each investment.
Retail & Local Marketing: I develop marketing strategies for stores, franchises and local businesses, supporting new openings, drive-to-store campaigns and local initiatives.
Event Marketing & Brand Activation: I develop and coordinate events and brand activations that turn communication into a tangible and memorable experience.
Strategy, creativity and a big-picture perspective
Being present across digital channels is not enough. Every activity should begin with clear objectives, a real understanding of the audience and a consistent strategy.
Throughout my career, I have worked on marketing and communication projects for companies, retail businesses, franchises and brands across the food, media and lifestyle sectors.
I have managed every stage of the process: from initial analysis and strategy development to content creation, the coordination of teams, agencies and suppliers, and the monitoring of results.
My approach combines strategic thinking with hands-on expertise to create projects that deliver value for both brands and people.
My Approach
Communication means creating connections
I believe in communication that combines strategy and emotion. Communication that does more than occupy a space: it should help a brand become recognisable, memorable and ultimately chosen.
My curiosity encourages me to observe people, behaviours, cultures and emerging trends. Travel, the digital world and the constant exploration of new forms of expression shape the way I work and help me approach every project from a different perspective.
Do you have a project, an opportunity or a new challenge to share?
I’m open to connecting with companies, agencies and professionals interested in developing marketing, communication and brand growth projects.
